Newspapers, that is. Print costs are soaring, ad revenue is plummeting and readers are getting it for free online. The end has oft been heralded but this time it could be for real. In fact, we’ve already seen several go under Stateside and even more are struggling. Even our own Independent is mooting a shift online. Is it a bad thing? Isn’t it simply the natural shift from one medium to another? Obviously the real problem is keeping the generation of quality news content profitable – with a sustainable advertising model. Oh, and making sure there’s still somewhere for me to get my next free CD/DVD! The web moves at such a pace too. Isn’t there something reassuring about the calm, considered and well crafted writing of a broadsheet journalist versus the bang-it-out-quick-alism of a web hack?
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Famous for five minutesAdland’s crystal balls are well and truly broken