Monthly Archives: April 2009

Silly Old Twit-ter

Did you read Chris Barraclough’s recent blog? He handed over the temporary reigns to Casey Bird – a young student of advertising. Casey’s big gripe was that Facebook is being taken over by seriously uncool oldies… like her dad. Well, guess what, it’s happening to Twitter too. According to ComScore and Reuters reporter Alexei Oreskovic, Twitter’s massive traffic explosion is mainly down to 25-54 year olds or, more specifically, it’s 45-54 year olds who are 36% more likely to visit and 25-34 year olds who are 30% more likely. In fact, 18-24 year olds (the traditional social media early adopters) are actually 12 percent less likely than average to visit Twitter.

Read more on Silly Old Twit-ter…

The truth about awards

When I was a junior copywriter at BMP I used to get furious at the D&AD Awards. Usually because the work that won didn’t live up to D&AD’s original maxim: STIMULATION NOT CONGRATULATION.

Read more on The truth about awards…

Take your web presence to the consumer using interactive display advertising

O2 has been using the below ad for a while now, so I’m guessing it must be quite effective, particularly as Orange has a similar ad too. It’s an application form for a free mobile sim card embedded into the Flash advert itself.

There is no landing page conversion because conversions happen in the advert without taking the user away from the page they’re looking at. This is so simple, but to me it’s a hallelujah moment for the industry.

Increasing adverts with creative interactivity and moving away from the need to always drive people to websites can be a good decision. If people are using a website or a social network, they don’t always want to leave that. Think about the purpose of your campaign – do consumers have to go to your website to fulfil that purpose? In O2’s case, the answer was no.

Interactivity is where the power of the internet lies over other forms of display advertising. While I’m not recommending every advert become a form or a microsite within an ad – the web would become a very boring place – it is the best solution for certain campaigns.

Read more on Take your web presence to the consumer using interactive display advertising…

It’s a team game

One evening after work, when I was at BMP, I was chatting to Dave Batterbee, the MD. He said, “If people in advertising were footballers, who would they be?”

I asked him to give me an example. He said, “Well John Webster would certainly be Stanley Mathews: he picks up the ball well inside his own area, dribbles it past everyone on the other team, and scores. He’s a one man team, a complete footballing genius.”

Read more on It’s a team game…

Have the media helped smash up London?

As images of the City of London under siege are transmitted around the world, some serious questions regarding the media’s involvement in the G20 demonstrations must be asked.

Photos of bloodied protesters clashing with baton-wielding police fill the pages of every national newspaper today, providing, at least, a distorted picture of what proved to be a few well contained disruptions.

Read more on Have the media helped smash up London?…

Editor’s blog: Twitter? Twaddle…

Like Black Lace reunions and charity wrist bands, Twitter is a tedious fad we would do well to pull the plug on. News editors at the national newspapers have been desperate to keep up with the Joneses, i.e their proper broadcast media rivals, in offering up-to-the-minute G20 news of the crusties and anti-capitalist protestors surging on the Bank of England, busting into branches of RBS, and trying to knock policemen’s helmets off. They’ve gone for Twitter because it’s The New Thing, and because they don’t have the resources in their depleted budgets to do it properly.

Read more on Editor’s blog: Twitter? Twaddle……

What links Wispa, Dongles, Tweets and £3.35 billion? Online ad spend, that’s what.

So what happened in online in 2008? Well we managed to bring back a chocolate bar (yeah for Wispa!), learnt to tweet and twitter, found Coca Cola is only second in popularity to Barak Obama, went a bit iPhone crazy, a whopping 30 million of us watched online videos, we started buying laptops instead of PCs and bought millions of dongles to dangle off them. And among all of this the online ad market grew a huge 17% to £3.35 billion – that’s over half a billion more cash than was earned in 2007 (£2.8 billion).

Read more on What links Wispa, Dongles, Tweets and 3.35 billion? Online ad spend, that’s what….