It’s big, it’s bold, it’s comparable to the amount of ‘page’ a print ad takes up and of course it’s as interactive and measurable as any online advert before it. I give you the relatively new billboard (or double MPU… whatever you like to call it):
If it was possible to fall in love with a rectangular animated advert, I would be asking this one to marry me. It takes up almost a third of the page, is available across most large publisher sites and it actually succeeds in making the page look cleaner. For branding, personally I think this is one of the best formats on the market.
You can see the actual size of the ad (300 x 600) below. Your thoughts?