Nearly every small business has a website these days, but looking at search results, it’s getting harder and harder for them to compete against large directory type websites. For instance, The Abbeville pub in Clapham is ranked 5th in a pile of directory websites that have pages about it. Not bad, but not amazing either. It’s a situation I fully expect to get worse.
Search isn’t the be all and the end all, and it does look more professional to have a dedicated email address, but I do wonder what the point of their own fairly expensive website is. It seems more beneficial to me for companies like The Abbeville to invest their time and money into perfecting pages on the likes of Timeout, BeerInTheEvening and UrbanSpoon.
As these directory/review sites gain more and more traction with audiences and in search, it will be harder and harder for a small site to compete. So why bother? If these sites bring in customers, make the most of them. The Abbeville could save on web maintenance and won’t have to worry about the complexities of search because the directory sites all employ experts on inflated wages.