Tories go on the attack

The shock news this week is that Euro RSCG has been ‘joined’ by M&C Saatchi on the Conservative Party’s ad roster.

I say ‘shock’ but given that Euro’s most memorable work was the infamous airbrushed Cameron ad which spawned a 1000 spoofs, maybe the shock is that this didn’t happen sooner.

Will M&C be able to summon up the ghosts of creativity past and produce another ‘Labour’s not working’? Yesterday the Evening Standard said M&C Saatchi’s brief was to ‘tear lumps out of Gordon Brown’. Can’t wait to see the work.

Online has been an unhappy place for the opposition party of late – this week they were forced to pull a website just days after its launch. For those of you who didn’t follow this saga, the Tories launched the site at the start of the week laying into the union Unite and its political director and former Brown aide Charlie Whelan, displaying tweets using the hashtag #cashgordon.

The trouble started when some technical scamps figured out it was unmoderated and using wizardry I don’t quite understand managed to post up tweets in 48 point saying some extremely rude things about Cameron as well as spoof images. Also the page was accepting code that allowed it to be redirected. A new and improved version has gone back up but not before a whole heap of mocking by Labour bloggers.

And this in the month that Wired magazine hit the shelves praising the Conservatives’ digital marketing team. Oh dear.

P.S – Marmite is getting in on the election fever and next week will roll out an advertising and Facebook campaign aimed at mobilising lovers and haters of the brown salty spread. Brandrepublic will reveal the full story on Monday.