I have a confession to make. I have been a creative director for three different internationally admired digital agencies, won lots of awards and worked with the biggest brands in the world, and I couldn’t tell you what the difference between a JPEG and a GIF is.
I have spoken at conferences around the world and written for the most high-profile publications about digital and websites, but I wouldn’t know how to actually make a website if my life depended it. I also have a blog and write frequently about the future of digital marketing when, truth be told, I have no idea what is going to happen next.
What does this mean? That I’m a charlatan. No – well, maybe – but let’s not go into that here. No, what this means, what this actually proves, is that you can be a success in digital without being a nerd or a geek, without really knowing the first thing about computers. What this also means is that because our world is in a constant state of flux, it is never too late for you – whoever you are – to make a successful career in digital marketing.