Posts By: Heena Jivan

Online is now number one in the UK

Online commands respect : Another IAB Ad Spend report, another milestone for online – this time the big one

We released the IAB Ad Spend results today, with the record breaking news that not only has Ad Spend grown again – as it has every half year since we launched the survey in 1998 – but we have finally done what media pundits have been guessing and betting on for years. That is we are now the largest medium in the UK, with 23.5% share of all media spend now being spent on online display, classifieds and search. We are larger than TV not by a fraction, but by £113.6 million. We are also now larger than press display by £369 million.

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The one where M&S advertise me clothes they already know I’m interested in

I’m getting used to behavioural advertising. It makes me amused when I’ve read an article about a Maserati to then be served an ad for one on another website (note to advertisers – interest does not equal income). But at the weekend something new happened. I was browsing the M&S website, looked at a couple of items and then put them in my shopping basket, then realised that payday was not for ages so shut down the website and carried on surfing the net when twenty minutes later on the news of the world site (I’m fascinated by Katie & Peter, please forgive me my bad taste) I was served an ad for M&S that showcased exactly the two pieces of clothing I had been looking at on their site. Clever, and kind of cool when you think about it. For a demo of how this works visit http://www.criteo.com/en/solutions/demo.

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Not Citizen Journalism… but what is Crowd Sourcing exactly? Who cares, it’s great.

I am starting to get fed up with the MPs expenses scandal, I mean who hasn’t put in a dodgy expenses claim (though I suspect a moat and a duck house are two of the most unusual… even a bunch of creatives with a Cannes Lion in mind couldn’t come up with gems like that). But one thing that has happened since the full (or at least partly full seeing as how the juiciest bits have been blacked out) list of expenses was released last week has been the Guardian launching a ‘crowd sourcing’ project asking members of the public to look over the volumes of expenses data released last week and report anything they think may be worthy of further investigation.

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What links Wispa, Dongles, Tweets and £3.35 billion? Online ad spend, that’s what.

So what happened in online in 2008? Well we managed to bring back a chocolate bar (yeah for Wispa!), learnt to tweet and twitter, found Coca Cola is only second in popularity to Barak Obama, went a bit iPhone crazy, a whopping 30 million of us watched online videos, we started buying laptops instead of PCs and bought millions of dongles to dangle off them. And among all of this the online ad market grew a huge 17% to £3.35 billion – that’s over half a billion more cash than was earned in 2007 (£2.8 billion).

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Fatboy Slim pioneers best practice in online ad measurement

I read on Brand Republic that Fatboy Slim is using online advertising – rich media banners – as part of the launch for his new band, the Brighton Port Authority. The interesting thing about this is that he is only going to pay his agency on the number of times people rollover the ad – so no click through rates, no page views, no singles downloaded on iTunes metrics for Fatboy, just a standard web 2.0 functionality of banner rollovers.

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The view from the Nile

Hey there blogworld. So I’m writing this from holiday – why I hear you ask? Haven’t i got anything better to do? Well I do(I’d like to pretend)but also out of a very strong sense of loyalty to my fellow blog team at the IAB and the blog reader universe I am going to give you a little insight to the world of the internet in the country where I am – Egypt (plus if I call this work maybe i can get away with charging the hugely expensive internet bill on expenses! Nice try eh?).

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Obama is Google, McCain is AOL and more detailed measurement is the Holy Grail

So I’ve read this morning that the US think that Barack Obama is more like Google, and that John McCain is more like AOL. So what does this say about these brands?

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The Queen goes all Google on us

Today’s big story in new media land is that the Queen is visiting Google. Obviously I believe if she really wanted to get to the heart of the digital industry then she should have started her day off with a quick nip around the IAB offices (especially now we’re in fancy new ones in deepest darkest Covent Garden). I guess if you worked for MSN you’d be wondering why she couldn’t just pop over the road and have a squiz at your own offices, just to avoid playing favourites. She could fit in Yahoo! with a visit to their Shaftesbury Avenue HQ (convenient as it’s on the way to our offices) and then a quick hop over to Hammersmith to say hello to the Platform A crew and she’d have covered a large part of the industry in one motorcade driven morning.

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