Posts By: Joao Medeiros

Posters dominate election campaign adspend

Data from the Nielsen Company published last week in Campaign, the advertising insider’s weekly magazine, shows Posters took a monster slice of the advertising cake in the run-up to this year’s general election.

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BBC gives two-fingered salute to Trust

Who is the BBC accountable to? Certainly not the general public as the license fee is compulsory. Of course the BBC trust is there to look out for the interests of viewers and listeners, or so we’re supposed to think. Over the last fortnight we have seen several examples of how the BBC is able to run rings around the Trust, use its own media channels and PR expertise to see-off any interference and do pretty well what it likes.

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FA Shambles, Dodgy Bookies and Lame Excuses

I was out with some media people last Friday afternoon, in a lively pub packed with Slovenian supporters, and one of them asked me if I was going to blog about the World Cup. I could write about how Americans just don’t seem to get how to publicly support their national soccer team. However, why would I do anything further, however small, to damage our special relationship?

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Outdoor scores every time; re-count demanded of Media 360 votes

Those of you who were at Media 360 in Manchester last week will know that TV won the audience vote as the medium with the brightest future during “The Great Media Ideas Lab” session.

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My Media Week: Ivan Clark, Independent Media Advisor

Monday
Alarm wakes me at 8.00 am. Lie in bed smoking Marlboro Red whilst listening to R4’s Today Show. Now replete with the bluffers guide to what is important to the London media village, I get up. Shit, shower, shave and leave home at 9.30 sharp. Pass by three different lollipop ladies, presumably on their way home, and wonder why there is no advertising on their big sticks. Distracted by the sight of someone leaving a gym wearing clothes suited to a film premier, I nearly crash my moped into the back of a bus. Reach the office and reply to my first email of the month, excluding those from Nigeria and bogus pharmaceutical companies. It’s a quiet day so return home to spend the rest of the afternoon watching test cricket and reading the Sun. Must talk to someone tomorrow.

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Why is the government not NICE to advertising?

You’re hardly likely to get much sympathy, even from your mates. My teenage son thinks being involved with it is more despicable than a police presence at a squat party. But advertising and the livelihoods of many people within associated occupations are under severe threat.

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Simplicity a must for technology driven Outdoor media

I stupidly forgot to set Sky+ to record the final episode of Ashes to Ashes last Friday. This wouldn’t normally be a problem but my wife loves the show, must be something to do with Gene Hunt being such a real man, and she was out for the evening. I was playing a PC game with my youngest and didn’t notice the time until seventeen minutes into the drama. With no repeat on another channel scheduled soon, I would be in the sh*te with me’ Julie.

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Government Enquiry Set to Boost Outdoor

The OFT yesterday launched a market study into outdoor advertising. It will focus on both the structure of and competition within the sector. The initial phase of this project is expected to last three months, during which time the OFT will gather and assess evidence from interested parties.

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Now that’s what I call Outdoor

Last year a good friend of mine who is an academic told me I needed to read a book called Culture and Prosperity by John Kay, a leading economist and FT columnist. Subtitled “Why some nations are rich but most remain poor”, Kay explores why market economies outperform socialist or centrally directed markets, “an important contribution to the post-1990’s reassessment of capitalism” penned one critic.

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What delivers the digital future for Outdoor?

I spent two days last week at a digital signage trade show and accompanying media conference. As is usual at these events there is much showcasing of and talk about what is around the corner. I chaired a conference panel session on “the future for digital out-of-home”.

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