Posts Tagged: alesia

Murdoch, I-Level and… Claudine dominate media in 2010

Vince Cable pictured in The Independent


In terms of
commercial media, 2010 was always going to be dominated by one man and one
company: Rupert Murdoch, News Corporation.

From the
outset we expected paywalls and bundled content offerings (Alesia) to be the
order of the day, but no one could have foreseen just where we find ourselves
today.

Read more on Murdoch, I-Level and… Claudine dominate media in 2010…

Why News Corp really pulled the plug on Project Alesia

News Corporation has been
forced to abandon plans for its eagerly anticipated digital news platform, part
of the company’s so called ‘Project Alesia’ initiative, citing runaway costs.

As we revealed this morning, bean-counters at Rupert Murdoch’s media conglomerate
have decided to pull the plug on the year-long activity when it was
expected to be finalised.

The decision is said to be
absolute: this is not a delay, or grand standing or being placed on hold; this
an entire, dedicated News Corp UK
operation being dismantled just days before a product was due to go to market.

So what’s going on at
the media conglomerate?

Read more on Why News Corp really pulled the plug on Project Alesia…