Posts Tagged: Facebook

Move over Facebook, here comes Geekbook!

Actually, it’s called Quora – and
it’ll give you direct access to the next Steve Jobs and Bill
Gates.

Got a question about your brave new
e-start-up? Post it on Quora and Silicon
Valley’s great and glorious will fall over themselves to give you
the answer. In fact, that’s what makes it so special – the calibre of people
involved. It’s built by two ex-Facebook engineers and populated by the Valley’s
hottest talent.

Read more on Move over Facebook, here comes Geekbook!…

Keeping safe and social

This
week the IAB hosted an event on ‘How to be safe and social’ to explore
how brands and consumers are protected when engaging in social media. This
follows research from the IAB and ISBA that found that only 55% of UK
brands currently have a social media policy with many also cautious about
the perceived lack of control they face when using social and embarking upon
real-time conversations with consumers.

Read more on Keeping safe and social…

Big money in social media- quite literally!

If the buzz across the social sphere is to be believed, Facebook and Google executives have entered initial acquisition talks with Twitter, estimating the value of the microblogging site upwards of £10 billion. Combine this with LinkedIn’s recent IPO announcement and we have proof beyond Facebook that there is big money in social media – quite literally.

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Murdoch, I-Level and… Claudine dominate media in 2010

Vince Cable pictured in The Independent


In terms of
commercial media, 2010 was always going to be dominated by one man and one
company: Rupert Murdoch, News Corporation.

From the
outset we expected paywalls and bundled content offerings (Alesia) to be the
order of the day, but no one could have foreseen just where we find ourselves
today.

Read more on Murdoch, I-Level and… Claudine dominate media in 2010…

Just what is Facebook’s “best before” date?

At SMX London earlier this year there was a social media panel on the final day taking lots of questions. One question was along the lines of “which social network will we be discussing this time next year – apart from Facebook, obviously”. The 64 thousand dollar question? Or the 500 million user question?

The answers were quite interesting, all were cautious, and there was no “Facebook, obviously”. It seems like Facebook has been around for ever, but it was only launched in 2004 and for many, Facebook is integral to their life – and they are heavy users. In January 2010 Facebook had a UK adult population reach of 51%, and the average person visited twice a day – for almost 30 minutes a time.

But even Facebook’s ubiquity and air of permanence was not enough to convince any of the panel that Facebook’s existence – in the medium to long term – was a guaranteed certainty. Indeed, when you look at the state of MySpace, which was THE social network just a couple of years ago, you see their point. And AOL’s $850 million investment Bebo was just sold for a “fraction” of its cost (estimates put the sale at around $10m-20m).

Don’t get me wrong – you most probably do need a Facebook presence, even more so now that some audiences think that Facebook IS the internet (so heavy is their usage), but you should check the “best before” date before making long term investments in any social media platform.

Read more on Just what is Facebook’s “best before” date?…

5 Tips for Improved Facebook Brand Pages

Smirnoff Facebook PageEarlier this year I co-authored the IAB and Microsoft’s Search & Social Media report with the delightful Amy Kean. Included in this I wrote about brands considering social network pages instead of microsites. Benefits include strong SEO performance and potentially improved user experience because people inherently know how to use the likes of Facebook.

Over the weekend I conducted a sweep of over fifty brand Facebook pages. A minority like Sainsbury’s, Debenhams and other retail, FMCG and electronic brands have clearly thought out pages that have obviously received a fair amount of invested time and money. The majority however looked like they need a little helping hand.

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Conversation not Broadcast

In the first digital generation, marketing employed a system which favoured interruption and direct sale. Brands would force their stories onto unsuspecting spectators, purchasing online real estate in mass and appearing, without warning,….and it worked!

 

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Are you Facebook’s ‘Billy No Mates?’

Who are your
friends on Facebook? Probably a weird old mish-mash of Aunt Renee, Bob from accounts
and that woman you met on a drunken bus ride back from Fife.
In fact, you’re probably so popular that you’ve got upwards of a
hundred mates.

Read more on Are you Facebook’s ‘Billy No Mates?’…

Why Twitter doesn’t matter at all (in this election)

At the beginning of the campaign we weren’t really sure, but by last night it was blindly clear. Twitter, and social media generally, in this election campaign do not matter – not in the wider scheme of things at least.

The blizzard of tweets last night, 154,342 in all (up on the second debate but down on the first) were in the main anti Cameron in nature– Tweetminister’s sentiment score had it as Clegg 3.13 (-0.5), Brown 2.99 (-0.15), Cameron 2.96 (-0.22) #leadersdebate.

Clegg was the clear winner on Twitter and on Facebook and Brown it appeared to be agreed had done better. It was Clegg one; Brown two; and Cameron three.

Read more on Why Twitter doesn’t matter at all (in this election)…

Social media shapes first digital election, NOT

Following on from last week’s blog, the Conservative party versus Joanna Lumley; it is interesting to see the Tories have again turned to M&C Saatchi to get their advertising back on track. A well-informed friend of mine tells me Steve Hilton, Cameron’s director of strategy who is based in California “has been re-writing Euro RSCG ads”, hardly likely he’s got an ear to the ground on what gets voters going.

Read more on Social media shapes first digital election, NOT…