Posts Tagged: social networking

Big money in social media- quite literally!

If the buzz across the social sphere is to be believed, Facebook and Google executives have entered initial acquisition talks with Twitter, estimating the value of the microblogging site upwards of £10 billion. Combine this with LinkedIn’s recent IPO announcement and we have proof beyond Facebook that there is big money in social media – quite literally.

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Conversation not Broadcast

In the first digital generation, marketing employed a system which favoured interruption and direct sale. Brands would force their stories onto unsuspecting spectators, purchasing online real estate in mass and appearing, without warning,….and it worked!


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Farce-book? Is Google Buzz set to become new social networking king?

Today the ‘Buzz’ is all Google as their brand new social status feature makes its debut. It’s automatically integrated into the already highly successful Gmail – so you don’t even have to set it up; you’re already following the people you email and chat with. If your web mail is elsewhere it’s slightly trickier. However, they do offer the option to assimilate Twitter – probably with a view to eventually squishing it! Okay, here’s the geeky bit… you can even access it on your mobile and see what people are ‘Buzzing’ about nearby and call-up Google Maps to see geo-tagged Buzz posts.So, is it really the future of social networking? Well, on functionality alone it has a big thumbs up. It’s about more than just status updates – you can include full- sized photos and watch videos ‘in update’. But do you really want this level of integration in your life? You can restrict who sees what, but there’s always the danger that you’re going to say something that someone else doesn’t want to hear. Also, friends could get jealous because they can see who you email and chat with most. Of course, if you’re happy mixing business with pleasure then this isn’t a problem. The big challenge is getting people to actually switch. There seems to be a growing disaffection with Facebook over privacy issues, so maybe now is the perfect time for Buzz to move in for the kill.

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