Posts Tagged: strategy

Big money in social media- quite literally!

If the buzz across the social sphere is to be believed, Facebook and Google executives have entered initial acquisition talks with Twitter, estimating the value of the microblogging site upwards of £10 billion. Combine this with LinkedIn’s recent IPO announcement and we have proof beyond Facebook that there is big money in social media – quite literally.

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Engagement – Is it an Objective or tactic?

In this world of marketing buzz word bingo, words like ‘integration’ and ‘engagement’ are sadly in danger of becoming marketing clichés. Whether it’s our trade press, seminars or even just industry get togethers, everyone is talking about engagement. At TDA we position ourselves as an ‘engagement agency’.

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